In a bold move that defies the downward trend of regional retail, Dimboola Trading Co. is proud to announce the opening of its second store in Nhill.

Building on the strong support from the Wimmera community, this expansion brings Dimboola Trading Co.’s signature mix of quality men’s fashion and unbeatable basics to a new location. The Nhill store will carry an expanded range including jocks, socks, and singlets, alongside trusted brands such as Lee Riders, Thomas Cook, Milton Flannelettes, and much more.

And it’s not just for the blokes—ladies’ fashion and footwear are also part of the line-up, catering to the whole community with the same charm and practicality that has made the original store a local favourite.

“We’re proud to be bucking the trend by opening a second store rather than closing one,” said Chris Hilder co-owner of Dimboola Trading Co. “Regional communities deserve great retail options, and we’re committed to delivering just that in Nhill.”

The new store is now open at 37 Victoria Street, Nhill and locals can expect the same warm service, country humour, and reliable threads that define Dimboola Trading Co. Look out for exciting changes in July…..

This article appeared in Nhill Free Press & Kaniva Times, 25 June 2025.