Norco Co-operative, Media Release, 4 July 2024
For Norco, Australia’s oldest and largest dairy co-operative, its great tasting ice cream has always been crafted for indulgence, but the latest innovation from the 100 per cent farmer owned co-operative is set to take its premium portfolio to the next level.
Introducing an Australian-first, Norco’s premium ice cream range Cape Byron, now boasts the biggest chunks of inclusions on an individual stick than any other ice cream on the market – and it’s all thanks to the team at Norco, whose innovative thinking made the unthinkable possible.
Housed at its iconic ice cream factory in Lismore, Norco Co-operative is the first company in Australia to invest in a new machine which produces up to two centimetre inclusions in ice cream: taking ice cream decadence to the next level.
One of the first exciting flavours to hit supermarket shelves will be Chocolate Lava Brownie, combining creamy milk chocolate ice cream brimming with rich and chewy brownie bites and melt-in-your-mouth dark choc flakes with rivers of chocolate fudge sauce all covered in a smooth milk chocolate shell.
The new, Norco Cape Byron sticks range also boasts two additional flavours sure to satisfy the most discerning foodie; Affogato, featuring Robusta coffee ice cream, packed with chocolate coated hazelnut pieces and dark choc flakes, with a river of brown sugar sauce, and Classic Cookie Dough, loaded with oversized cookie dough chunks, chocolate biscuit pieces, heavenly choc sauce and finished off with a choc cookie crumb shell.
Ben Menzies, Norco General Manager of Commercial and Strategy said the team travelled to Europe for inspiration in creating the most unique and indulgent ice cream for dessert loving Australians.
“Research shows that 39 per cent of Aussie consumers want to explore new and exciting ice cream experiences,1 and tapping into emerging food trends is the key to capturing this market segment.
“It’s also scientifically proven that ice cream makes people happy,2 so to get it right, you’re not only helping to create a happier Australia, as a business you can also share in a national retail ice cream market worth an estimated $1.5 billion,”3 Mr Menzies said.
“With Norco Cape Byron stick range, every delicious bite is rewarded starting with the crack of the chocolate shell, the crunchy, chewy satisfaction of the mouthfuls of texture, the creamy and delicious famous Norco ice cream, and the sheer richness of the ripple. It sure is set to be an ice cream experience not to be missed and we couldn’t be more proud to bring it to market,” he concludes.
Norco Cape Byron Sticks are available in a pack of four at Coles nationwide from July 1 for RRP$11.50, in three delicious and indulgent flavours including Chocolate Lava Brownie, Classic Cookie Dough and Affogato.
1.https://www.roymorgan.com/findings/nearly-9-in-10-australian-adults-eat-packaged-snacks-in-an-average-week
2. https://www.bfohealth.com/features/why-ice-cream-makes-us-feel-so-good/
3. https://www.ibisworld.com/au/industry/ice-cream-manufacturing/95/
