Dolly’s Dream has launched the 2026 Do It For Dolly Day campaign calling on all Australians to hold a fundraiser, donate and ‘Go BLUE’ on Friday, 8 May: doitfordollyday.org.au

A social media poll of 270 Australian adults and teens across Instagram, Facebook and TikTok conducted by Dolly’s Dream last month found that while the majority of adults (52 per cent) believe cyberbullying is the most common form of bullying in Australian schools, young people themselves tell a very different story.

On TikTok, an overwhelming 92 per cent of respondents said social bullying – exclusion, rumour-spreading and being left out – is what they witness most often.

Over 1,500 schools, workplaces, sporting clubs, community groups and individuals have so far signed up to fundraise in the lead-up to Friday, from Katherine in the Northern Territory to Esperance in Western Australia, and from Far North Queensland to Tasmania’s north-west coast.

Sally Sweeney, CEO of Dolly’s Dream, talks about how parents and communities need to understand the new forms bullying takes, especially online:

“Parents are right to be worried about what happens on devices, but this poll is a wake-up call. Our community tells us that the most common form of bullying today is happening through exclusion and whispers. It’s invisible to adults, but deeply felt by kids. Today, we are launching the 2026 Do It For Dolly Day campaign because we need to equip every family with the tools they need to help. Register now, Go BLUE on May 8, and help us raise over $2 million to ensure no young person suffers alone,” Sally said.

Keep an eye out on this Friday, the 8th of May for fundraisers in blue.

They’re doing it for Dolly.

This article appeared in On Our Selection News, 7 May 2026.