Last Friday in Allora Jenco launched a new era in the company’s journey as it transitions from Jenco Feeds to the Millstone Group.

The Millstone Group name and windmill image were inspired by the founding family’s Danish heritage.

Historically, the Danish people developed millstones that were used to process quality grain products which were sought after far and wide.

This aligns seamlessly with an unwavering mission to produce top-of-the-line feeds that stand the test of time.

The windmill in the logo also symbolises the Group’s aspiration to incorporate environmentally sustainable practices, ensuring that its operations and products will have minimal impacts in the future.

A powerhouse trio of leading industry brands – Jenco, Allora Grain & Milling and Running Cool has been brought together to create the all-encompassing Millstone Group.

For decades Jenco has been synonymous with premium quality stockfeeds, trusted by breeders, animal lovers, and farmers who demand the best for their animals.

Allora Grain & Milling boasts 70 years of experience, passing on invaluable expertise from generation to generation.

The brand offers a comprehensive range of quality stockfeeds and speciality feeds.

Running Cool takes horse feed to a whole new level.

As a premium brand, it uses only the highest-quality natural ingredients to produce top-of-the-line ‘Extruded’ Performance Horse feeds.

Besides the name change all phone contact and business will remain the same for The Millstone Group at 22 South Street Allora.

This article appeared in the Allora Advertiser, 24 May 2023.