INEOS Automotive, Media Release, 21 July 2025
INEOS Automotive has announced a new partnership with independent charity, Rural Aid, that is set to bolster the organisation’s critical support capability in regional Australia. Rural Aid safeguards farming and rural communities before, during and after natural disasters, and also provides vital mental health and wellbeing support. It is dedicated to building a stable future for Australian farmers to ensure they can continue providing food and fibre for all Australians. The partnership was launched at Rural Aid’s “Drought Breaker” event held in Adelaide on 18 July 2025.
Through the partnership, INEOS will offer financial assistance and provide a fleet of nine (9) of its Quartermaster utes to Rural Aid’s counsellors and disaster support personnel, who will use the 4X4s to access some of Australia’s most remote farmers and farming communities to deliver their aid services.
Australia is renowned for having some of the world’s toughest terrains, and delivering assistance during natural disasters or supporting long-term community resilience can be a significant challenge for Rural Aid. Their mental health and disaster support teams often need to drive, as well as carry and tow loads, into these remote areas. This is where the capability and robust engineering of the Quartermasters will make an important difference for Rural Aid.
“Rural communities are the backbone of Australia. They’re resilient, hardworking and constantly adapting in the face of adversity,” said Rural Aid CEO John Warlters. “They need tools and support that work as hard as they do, and that includes vehicles. This partnership with INEOS Automotive is more than just operational; it’s a genuine commitment to backing the people who need it most as well as help us realise our vision.”
Justin Hocevar, Regional Director, APAC at INEOS Automotive, said, “Our partnership with Rural Aid represents everything the Grenadier was built for – supporting communities in tough, often unforgiving environments. Rural Aid does essential work, and we’re proud to play a role in helping them reach more communities. We’re not just building 4X4s, we’re building relationships with the people who need them most, in places where performance, durability and reliability matter every day”.
The partnership with Rural Aid reflects INEOS’ expanding commitment to Australia and New Zealand’s regional and rural sectors. It strengthens an already growing network of community partnerships where the Grenadier is in active use, including with the Mt Buller resort operations team, Track Care WA, and SARDA NZ (Search And Rescue Dogs Avalanche), and is proudly supported by INEOS’ growing retail and service network, many of whom are based in and serve these same communities.
