Produce from local family farms direct to your door
Australia’s leading regenerative agriculture and food company, Dirty Clean Food, is calling on consumers to eat like their future depends on it.
Regenerative agriculture is an approach to food and farming systems that focuses on the topsoil regeneration, increasing biodiversity, improving the water cycle, enhancing ecosystems and increasing resilience to climate change.
Dirty Clean Food CEO Jay Albany says that choosing to purchase produce from regenerative farms is better for the planet.
“The industrialised global food and agriculture industry has been focused on lower costs and higher yields by an input-heavy system focused on feeding the plant for short-term gains, rather than building healthy soils that support a rich biome that can support food production for generations,” Mr Albany says.
“The time to act is now. Experts estimate we only have about 60 years of soil left, and 95 percent of our food – and 25 percent of the planet’s biodiversity – depends on soil.
“The good news is that regenerative agriculture provides tools for farmers to sequester carbon into the soil – so not only can we reduce emissions, but we can also draw down carbon. At the same time, these tools build up, or regenerate, our depleted soils. It’s a long-term solution rather than a quick fix.
“Soil is nature’s battery. Building rich microclimates on farms with healthy soils promotes biodiversity, more efficient water cycles, and healthy food production.
“For the first time in my memory, consumers now have the ability to express their concerns about climate change in their everyday lives. Dirty Clean Food is a channel built for this purpose, and every order helps us convert conventional farmland to regenerative farmland.
“Every year about 50,000 square metres of soil is lost every year – that’s about the size of Costa Rica.
“Soil must be dirty! It must be teeming with life, with a rich and diverse biome. Sustainability is not enough, carbon neutral is not enough – we need positive environmental impact, which can only come through soil regeneration.”
Dirty Clean Food connects customers with local regenerative farmers creating a win-win transaction for both.
Farmers, often small family-run businesses, are fairly rewarded for their produce, and consumers are delivered clean, sustainable, and exceptionally fresh produce that tastes much better than mass produced, conventionally farmed and free-range produce.
There’s a selection of pasture raised pork, chicken and eggs, grass fed beef and lamb, wild caught and sustainable seafood, fresh, seasonal fruits and vegetables, and grocery items from local suppliers available to purchase. Bulk cuts and mixed boxes are also available.
“The nutritional benefits of eating quality meat and protein have been well documented, and regenerative-farmed food not only tastes better but importantly, it improves the health of environment,” Mr Albany says.
“Customers can buy the same beef that is supplied to some of Perth’s top restaurants including Rockpool, Petition Kitchen and The Heritage,” Mr Albany says.
“Pasture raised chickens are free to roam, to scratch dirt, eat bugs, grasses and seeds, which provides a variety in their diet – I challenge everyone to try our chicken and taste the difference for themselves.”
There are over 250 products on www.dirtycleanfood.com.au available for home delivery in Perth’s metropolitan area and the South West that includes grocery items such as oat milk, granola, condiments, ancient grain porridge, natural honey, Bannister Downs dairy products, Cambray Cheese, Mary Street Bakery fresh bread, La Delizia Latticini fresh pasta and sugo and more.
“It’s like a farmers market home delivery service. We’re making it easy and convenient for consumers to make sustainable and environmental choices about the food they buy,” Mr Albany says.
For a list of products and more information, visit www.dirtycleanfood.com.au .
