AUSVEG, Media Release, 7 August 2025
With interest in unique tourism experiences on the rise, agritourism is a growing opportunity for Australian growers to diversify income, maximise farm assets, and build stronger connections with their local communities.
Whether it is farm-stays, tours, pick-your-own models, retail outlets, or tourism partnerships, agritourism offers a practical way to future-proof your farm and add value to your business.
Join us for this one-hour webinar designed specifically for growers, featuring leading agritourism experts and a grower case study. You will also have the opportunity to ask questions and learn directly from those who have successfully embraced agritourism.
Event details:
- Thursday, 14 August
- 2:00 – 3:00 PM (AEST)
- Online
- Free of charge
What we’ll cover:
- Current demand and audience for agritourism in Australia
- Types of agritourism experiences that are gaining popularity
- Pros, cons, and key considerations for introducing agritourism to your farm
- Real-world case study from a grower successfully using agritourism
- Practical tips and resources to help you get started
Speakers:
- Kate Shilling – Project Manager, Agritourism, Tourism Australia
- Allison Clark – Associate, RMCG
- Anna Terry – Owner, The Truffle Farm

