Symbolism is what a leader does and does not do. What a leader recognises and responds to is just as important as what a leader ignores. Do actions reflect words? Symbolism is the single biggest determinant of a leader’s credibility. It is what damages the reputation of so many politicians – their words and promises do not reflect their actions.

Every time a leader’s character is compromised so too is their leadership credibility!

Symbolism reflects what a person deems important, or not. Some examples of symbolism:

• Items on a meeting agenda and their order symbolises importance;
• Checking in on staff and their welfare when arriving at work vs walking straight into the office and “logging on”;
• Having the TV on during family dinner time vs being device free;
• Tolerating people scrolling on their phone in meetings;
• Acknowledging people, and using their names symbolises respect;
• Ignoring inappropriate behaviour or comments rather than acting on them;
• What is measured and monitored;
• What is rewarded and recognised;
• Standards and disciplines that are enforced and endorsed; and
• Behaviours that are tolerated or ignored such as tardiness, mess, and swearing.

Everyone has their own personal values, standards, and modus operandi of what they deem as important to them. We all choose to act on or ignore things. This is symbolism. What you do or do not do always has a ripple effect.

Symbolism and self-awareness go hand in hand. A credible leader is acutely aware of how their actions and inactions feed into their credibility bank. Habits and rituals are a key mechanism to help symbolically build leadership credibility. These need to be done regularly to be considered authentic, and credible, not just a “box ticking” exercise.

A politician wearing an Akubra hat outside parliament house saying they are totally behind regional Australians will never cut it when it comes to convincing people they care about the bush! They must demonstrate and enact obvious actions and behaviours.

Eight ways on how to incorporate authentic symbolism into leadership:

1. Lead by example: Role model any espoused values and principles you want to promote, or expect others to adopt. This is what parents do to help indoctrinate manners into their children.  Your actions will always speak louder than words.
2. Use meaningful gestures: Small gestures, like a firm handshake, a sincere smile, stopping and talking to people, actively listening, and using people’s names can convey empathy, respect, and openness. It is what you consistently do day in and day out that builds your credibility.
3. Symbolic actions: Consider symbolic actions such as volunteering for community service, attending charity events, donating to causes, helping with children’s sport, or attending local community events all help demonstrate your commitment to broader community values. Leaders who roll their sleeves up and get involved will always be received positively.
4. Visual representation: Show your support via visual symbols such as wearing an organisation’s uniform or displaying a logo. Supporting local campaigns through imagery help outwardly demonstrate what you support and care about. Never underestimate the power of visuals.
5. Storytelling: Share stories and anecdotes that illustrate the values and principles you stand for, connecting with your audience on an emotional level. This is important as it differentiates empty spin from authentic stories. If there is no storytelling by a leader, it usually means there is no story to tell!
6. Inclusive language: Use language that fosters inclusivity, respect, and collaboration, reinforcing a sense of belonging and unity among your team and community. Use “we” language rather than “I” language. Leadership is never about you – it is always about others.
7. Recognition and appreciation: Publicly recognise and appreciate the contributions of team members, showcasing their achievements and fostering a positive culture of acknowledgment and support. “Catch people doing things right!”
8. Consistency: Ensure that your symbolic actions and messages align consistently with your values and principles over time, building trust and credibility among your peers and family. You are what you consistently do – credible leadership is a habit not an act!

By incorporating these strategies, leaders can effectively leverage symbolism to inspire, motivate, and earn the trust and respect of their family, colleagues, and community. A leader’s character is ultimately judged by what a leader does and does not do in the times they are needed most.

Leadership Lesson

Symbolism is the difference between a leader having credibility and those who have none.
A leader’s reputation is an outcome of what they do, how they act and what they ignore.

Facta Non Verba – Deeds Not Words