Wednesday, February 28, 2024

Rinehart picks up Driza-Bone

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Australian mining magnate Gina Rinehart has moved into country apparel by purchasing the iconic Driza-Bone through her pastoral company, S. Kidman and Co.

Driza-Bone originally produced oilskin waterproof coats, but has expanded to include a wide range of clothing and other products.

In a statement following the purchase, Mrs Rinehart said Driza-Bone had been intertwined with pivotal moments in Australian history.

“We are honoured to carry forward Driza-Bone’s pioneering legacy while supporting its growth,” Mrs Rinehart said.

“Our family’s and company’s long association with the outback seems to be a natural fit.”

On Our Selection News 7 December 2023

This article appeared in On Our Selection News, 7 December 2023.


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