Australian mining magnate Gina Rinehart has moved into country apparel by purchasing the iconic Driza-Bone through her pastoral company, S. Kidman and Co.
Driza-Bone originally produced oilskin waterproof coats, but has expanded to include a wide range of clothing and other products.
In a statement following the purchase, Mrs Rinehart said Driza-Bone had been intertwined with pivotal moments in Australian history.
“We are honoured to carry forward Driza-Bone’s pioneering legacy while supporting its growth,” Mrs Rinehart said.
“Our family’s and company’s long association with the outback seems to be a natural fit.”
This article appeared in On Our Selection News, 7 December 2023.