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Australian Regional Tourism Convention 2021 coming to Ballarat

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Ballarat Streetscape. Source : City of Ballarat.

City of Ballarat, Media Release, 20 May 2021

Australian Regional Tourism and convention partner, City of Ballarat, is pleased to announce that Ballarat, Victoria will be hosting the 2021 Australian Regional Tourism Convention (ARTC) to be held 11-13 October 2021.

“Ballarat is thrilled to be able to host the Australian Regional Tourism Convention. The City of Ballarat and our tourism partners are leaders in regional tourism and we relish the opportunity to show the great work being done in our region to inspire other tourism providers.” City of Ballarat Mayor, Cr Daniel Moloney said.

The ART Convention is a must-attend event for local councils, regional tourism organisations, tourism professionals and businesses, and government personnel wanting to contribute to the future of regional tourism in Australia, with the 2021 Convention theme ‘A Robust Visitor Economy – navigating our new future’

Following the Covid-19 pandemic and restrictions surrounding in person events, the City was unable to host the Convention in 2020, with the event being held virtually. Australian Regional Tourism and City of Ballarat are excited host the in-person event this year, providing the opportunity to highlight the valuable work being delivered in the tourism sector and the growing number of local entrepreneurial operators in the region. This event will showcase Ballarat as a tourist and conference destination.

“We are thrilled to announce the 2021 Convention will be happening in person this year in Victoria. After the year we have all experienced, it’s time to come together in person and feel connected.” said Coralie Bell, ART Chair.

“The City of Ballarat is going through rapid growth and delivers amazing visitor experiences and are committed to growing visitation to their region, providing an ideal location for a vibrant and inspiring convention,” continued Ms Bell.

Regarded as the most significant annual event for anyone engaged in regional tourism, the convention provides delegates the opportunity to connect, share ideas and engage in robust discussions around opportunities and challenges being faced by the industry.

Australian Regional Tourism will soon be calling for expressions of interest for presenters and will be putting forward a very exciting famil program to showcase the Ballarat region.


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