A crispy meat pie or hot sausage roll smothered in Rosella tomato sauce, or a cheese platter with fruit chutney on the side are as Aussie as kangaroos and Holden cars.

For 130 years, Rosella has been a beloved staple in Australian kitchens, adding a rich burst of flavour to meals and snacks. This year, the iconic brand proudly celebrates over a century of quality, tradition, and unmistakable Aussie taste. Loved for its rich, authentic flavours, Rosella’s two signature products, Rosella Tomato Sauce and Rosella Fruit Chutney have become a part of Australia’s culinary tradition.

“We’re incredibly proud to celebrate 130 years of Rosella and the special place it holds in Australian homes,” said Sandy Lo Piccolo, Senior Brand Manager at Sabrands. “Rosella is an integral part of Australian food culture. Whether it’s a backyard barbeque, a footy game, or a home-cooked meal, Rosella has been a perfect companion for Australian families adding its signature flavour to the dishes and bringing people together. One of the first products produced 130 years ago was our Fruit Chutney and it is still a firm favourite today. Our iconic tomato sauce, made from 100 per cent Australian-grown tomatoes, is renowned for its high-quality ingredients and authentic taste.”

To mark the 130th birthday milestone, Rosella will be supporting 130 local communities by giving away $250 prize packs to community events around Australia to support them in their fundraising initiatives. “Local communities have always been at the heart of what we do. We are excited to celebrate this milestone by giving back to the local communities that have supported us throughout our journey and in turn create new memories for the next generation,” said Lo Piccolo.

For fans of the brand, Rosella has unveiled a limited-edition anniversary bottle of their two household favourites Tomato Sauce and Fruit Chutney. Each product features a bold “130 Years” label, that pays tribute to the brand’s rich legacy in Australian food culture.

Starting in 1895 from two Carlton mates’ passion for quality fruit, Rosella grew from a backyard venture of fruit preserves and sauces into a beloved Aussie brand. Today, Rosella’s legacy continues with a diverse range of products, including soups, chutneys, organic sauces, and relishes – all crafted with the same commitment to quality and taste that has defined the brand for 130 years.

For local clubs, schools or associations who would like to enter the competition for one of the 130 Rosella prize packs for their community fundraiser, visit www.rosella.com.au. The competition will be open from 6th June until 27th July 2025. Supported events will need to fall between 18th August to 14th December 2025.

The limited-edition anniversary bottles will be available in grocery stores nationally from May.

For more information visit www.rosella.com.au.

This article appeared in Nhill Free Press & Kaniva Times, 18 June 2025.